Online Specs: Web Ads

Click image to see what a prospect sees when they click on your ad (lead panel with video)

Click image to see the standard lead panel (without video)

Meatingplace Lead System and Video Ad Option for Web Ads

Nearly all Meatingplace web ads can be enhanced with video, providing another way for a prospect to engage with your brand. With the addition of video, potential customers can interact in three ways: 1) Request a contact (sales lead); 2) click-through to visit your website; and 3) play a video. Requests for a contact are forwarded to advertisers in real time to increase conversion rates.

Accountability: Monthly Lead Reports provide full contact information for sales leads (requests for someone to contact them), click-throughs (visits to your website) and video plays (viewed your video online). View sample report. Monthly Impression Reports show you who viewed your ad and how many times your ad was viewed View sample report.

Send Web Ad Materials to:
Shirleen Kajiwara, Production Manager
webmaterialsmol@meatingplace.com
Phone: 312-274-2204 Fax: 312.266.3363

Banner Ad

Your banner ad rotates randomly throughout Meatingplace.com. In the last 12 months these ads typically generated approximately 12,000 to 15,000 monthly impressions as well as sales leads, click-throughs and video views (if available).

Display size: 728 (w) x 90 (h) pixels, 72 dpi gif or jpeg file

File size: 250k ideal, 400k max

Appears: At top of page, Run of Site

Video Option: Video specifications and upload instructions.

Materials due: Two weeks prior to posting date

Materials needed:

Other: Though not recommended, if flash specifications are still needed, click here.

Front Page Icon Ad

Your logo and 30-word message are featured on the home page of Meatingplace.com. These ad units are perfect for promoting your seminar, workshop, conference, trade show, white papers or other educational content. Drive traffic to your site and generate solid leads from a qualified audience. Ads can be enhanced with video.

Static ads only –No animation

Logo: 80 (w) x 60 (h) pixels, 300 dpi gif or jpeg

File size: 250k ideal, 400k max

Headline: 8 words maximum;

Copy: 30 words maximum

Appears: On Meatingplace.com home page

Video Option: Video specifications and upload instructions.

Materials due date: Two weeks prior to posting date

Materials needed:

Tower Ad

Tower ads appear prominently throughout Meatingplace.com in the top of the right-hand column of the site. Tower ads appear most frequently on the highly-trafficked Daily News page. They also appear on Technical Articles, Supplier Showroom, Supplier Directory and many other sections. Generate leads, click-throughs to your website or views of your latest video.

Static ads only –No animation

Display size: 240 (w) x 400 (h) pixels, 72 dpi gif or jpeg

File size: 250k ideal, 400k max

Appears: Run of Site, most frequently on Daily News

Video Option: Video specifications and upload instructions.

Materials due: Two weeks prior to posting date

Materials needed:

NewsSpot Ad

Your NewsSpot ad appears adjacent to Meatingplace.com’s Daily News stories. Ads are impression-based, meaning that you pay only for actual views from a buying influence member. Generate leads, click-throughs to your website or views of your latest video. Place your ad in the news categories that are a good fit for your brand:

  • Beef News
  • General News
  • Retail News
  • Foodservice News
  • Special Feature
  • Poultry News
  • Legal/Regulatory News
  • Food Safety
  • Pork News
  • Financial News
  • Market Trends

Animation: allowed only for the first three seconds of the ad and may not repeat

Display size: 250 (w) x 270 (h) pixels, 72 dpi gif or jpeg

File size: 250k ideal, 400k max

Appears: On Daily News page

Video Option: Video specifications and upload instructions.

Materials due: Two weeks prior to posting date

Materials needed:

BlogSpot Ad

Your ad appears adjacent to one of Meatingplace.com Blogs. Ads are impression-based, meaning that you pay only when a buying influence member views your ad. Generate leads, click-throughs to your website or views of your latest video. Your ad can appear in any of the following blogs:

  • Safety Zone by Dr. James Marsden – Practical food safety interventions at the plant level.
  • Cutting to the Chase by Raoul Baxter – Opinions and insights on current issues confronting the meat industry.
  • Poultry Perspective by Dr. Yvonne Vizzier Thaxton – Practical impact of scientific, regulatory and business developments in the poultry industry.
  • Food (Safety) Fight by Dr. Richard Raymond – Dissects and debates food safety policies and proposals.
  • Chef’s Table by Michael Formichella – A culinary eye to meat product development for foodservice and retail.
  • Working Safely by Steve Sayer – Reducing injuries and illnesses on the plant floor.
  • Legally Speaking by Shawn Stevens – A legal defense perspective for beef producers.
  • Activist Watch by Sarah Hubbart – Responds to misinformation about the food system.

Animation: Only allowed for the first 3 seconds of the ad and may not repeat.

Display size: 250 (w) x 270 (h) pixels, 72 dpi gif or jpeg

File size: 250k ideal, 400k max

Appears: Within Meatingplace Blogs; Advertiser Specifies Blog

Video Option: Click here for video specifications and for upload instructions.

Materials needed:

TechSpot Ad

Sample ad

Target buyers with precision using contextual advertising. TechSpot ads appear adjacent to highly relevant editorial content in the Technical Articles, Supplier Showroom and Supplier Directory sections of Meatingplace.com. Ads are impression-based, meaning that you pay only when a buying influence member views your ad. Select a topic area related to your brand from the list below. Generate highly qualified leads from click-throughs to your website. Ads can be enhanced with video for greater engagement.

  • Red Meat Slaughter/Cutting
  • Poultry Cutting/Deboning
  • Ingredients/Seasonings
  • Cooking/Freezing
  • Packaging Materials
  • Worker Safety
  • Transportation
  • Poultry Live Production
  • Common Plant Equipment/Supplies
  • Castings
  • Packaging Machines
  • In-Plant Sanitation
  • Food Safety
  • Special Services
  • Poultry Slaughter/Evisceration
  • Further Processing Equipment
  • Cooking/Smoking/Frying
  • Packaging Accessories
  • Pollution Control
  • Rendering

Headline: 5 words maximum

Copy: 25 words maximum

Video Option: Video specifications and upload instructions.

Materials due: Two weeks prior to posting date

Materials needed:

Logo Stopper Ad

Reach prospects when they are ready to buy. Logo Stopper ads appear within each product listing in the online Supplier Directory, enhancing your brand and providing a high-quality link from Meatingplace.com to your website. Generate sales leads, click-throughs or views of your latest video.

Logo: 145 (w) x 34 (h) pixels, 300 dpi gif or jpeg

File size: 250k ideal, 400k max

Video Option: Click here for video specifications and for upload instructions.

Materials due: Two weeks prior to posting date

Materials needed: