MARCH 21, 2013 1PM CST
The ROI of Social Media
Yes, social media can generate a ROI. The winners of HOTELS Magazine’s inaugural Social Hotel Awards will present their case studies and take your questions in an hour-long webinar, which includes insightful commentary by social media consulting maven Amy Jo Martin, founder of Digital Royalty.
- Doubletree by Hilton’s Cookie CAREavan Tour social media campaign generated 767 HHonors enrollments
- Best Western International’s “Be A Travel Hero” Facebook promotion resulted in a 20% year-over-year revenue increase for the spring event
- The Four Seasons Austin can verify that one its brides planned her wedding at the hotel after being inspired by the hotel’s “Say I Do” and “2012 Wedding Trends” Pinterest boards
This event is sure to inspire attendees to excel with their own social media marketing campaigns and offers access to some of the best and brightest minds in this emerging marketing platform.
Register and mark your calendar for March 21 at 1 p.m. central time. You will also be able to access the webinar on demand at www.hotelsmag.com within a few days after the live event.
Plazas has been in this role since 2009, where she manages all online activity as well as social media and marketing promotions for the more than 300 hotels around the globe. Previous, she managed search engine marketing for the Hilton portfolio of brands, working on both organic and paid search initiatives for the Americas. Prior to joining Hilton, she led search and online marketing efforts at PlasticSurgery.com.
Following nearly eight years of loyalty marketing experience, Warriner recently transitioned into a new role where he is responsible for the brand’s online presence, including bestwestern.com, internal company portals and associated social media applications. Prior to the transition, he split time with Best Western and US Airways managing global promotions, strategic partnerships and marketing analytics.
Matthew is the Chief Strategist of Ideas Collide – a full-service marketing firm in Scottsdale, Arizona. Over his career and at his agency he founded in 2005, Matthew has worked on some of the world’s leading brands including Intel, eBay, Vitamin Water and Johnson & Johnson. In the travel industry, he has led E-Marketing initiatives for Best Western International and America West Airlines (now US Airways). In three short years, he led Ideas Collide to be named a Top 5 agency in Arizona and now serves clients globally. In 2007, Best Western partnered with Matthew to launch a social media community which has garnered extensive media coverage, accolades, loyal followers and multiple recognitions from HSMAI, Travel Weekly, HOTELS Magazine and USAToday. Matthew was named one of the Top 25 Minds in Sales & Marketing by HSMAI in 2012.
A public relations and social media pro with more than 12 years’ experience, Holden got her start in PR with DNC Parks & Resorts, the private concessionaire responsible for the national park’s eight lodging properties. Three years later she accepted the director of public relations position at Four Seasons Hotel Austin. Her social media efforts have been recognized with a Social Media in Travel + Tourism (SMITTY) award from Travel + Leisure, as well as two Social Hotel (SoHo) awards from HOTELS’ magazine for “Best Property Twitter Account” and “Best Property Use of Emerging Platforms.” In 2010, Kerri assisted the Four Seasons Resort Whistler with its PR and social media during the 2010 Winter Olympics. She was promoted to senior public relations director (Americas) for Four Seasons Hotels & Resorts in August 2012 to consult with the corporate marketing team on brand campaigns and acts as the official trainer for new PR directors.
Amy Jo Martin
Digital Royalty helps companies, celebrities, professional sports leagues, teams and athletes build, measure and monetize their digital universe. It also provides customized social media education programs through Digital Royalty University. Martin has nearly 1.3 million Twitter followers @AmyJoMartin and she speaks about the latest trends in social media, how to monetize various social platforms, and how to successfully build a personal brand by utilizing social media. Clients include FOX Sports, SELF, Chicago White Sox, UFC, Los Angeles Kings, Doubletree by Hilton, Zappos.com CEO Tony Hsieh, Monte Carlo Resort & Casino and Hard Rock Hotel & Casino. She is a regular contributor to the Harvard Business Review and Sports Business Journal. In October 2012, she became a New York Times best-selling author with the publication of her book, Renegades Write the Rules.
Weinstein has been editor in chief of HOTELS magazine since November 1994. In 1996, he created HOTELS’ Investment Outlook, a quarterly publication for the hotel investment community. Weinstein is a five-time winner of the Jesse H. Neal Award and a 1979 Journalism graduate of Drake University.